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Mr. Moviefone’s lines are going dead.
For 25 years, residents of America’s biggest cities have been able to call 777-FILM to get movie listing information and buy tickets. The service’s goofily booming greeting became a cultural catchphrase: “Hello, and welcome to Moviefone!”
Over the weekend, callers were told the automated service would soon go silent, overtaken by new technology and shifting consumer habits.
“The 777-FILM numbers will no longer be in service in the near future,” intones a man with a voice decidedly scrawnier in timbre than Mr. Moviefone’s. “To buy tickets and for all of your showtime information please download the free Moviefone app on your smartphone or iPad.”