Yellow Wood portfolio company Parfums de Coeur buys Epsom salt titan Dr. Teal’s

Image taken from Dr. Teal’s website.
Image taken from Dr. Teal’s website.

Yellow Wood Partners LLC, a Boston-based private equity firm focused on investing in consumer products brands and companies, said Wednesday that its portfolio company Parfums de Coeur Ltd. has acquired Dr. Teal’s Therapeutic Solutions from the Texas-based health and beauty company Advanced Beauty Inc.

Dr. Teal’s specialty bath, foot care, and first aid products ---- Dr. Teal’s is the largest branded Epsom salt brand in the US --- Dr. Teal’s products are complementary to Parfums de Coeur’s line-up of mass-market fragrances, body sprays, colognes, and a specialty bath products. Terms of the deal were not disclosed.

“Dr. Teal’s is an ideal add-on investment for Parfums de Coeur, as we believe that the Parfums management team will be able to add even more firepower to an already growing and well positioned brand,” Dana Schmaltz of Yellow Wood said in a statement. “The acquisition fits our strategy of building Parfums into a broader personal care business in many ways.”

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Not every firm would see a potential bonanza in an old-school product like Epsom salts, but Yellow Wood’s motto is, “Taking the road less traveled in private equity.”

Parfums de Coeur is headquartered in Darien, Conn.