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NEW YORK — If you notice some air bubbles and stray cheese on your Pizza Hut pie crust, it’s not an accident. It’s all part of an effort to appear more ‘‘authentic.’’
The nation’s largest pizza chain is set to announce a revamped hand-tossed pie this week that it says has a lighter, airier crust brushed with a garlic butter seasoning. Although Pizza Hut isn’t touting it as prominently, there’s another feature to the new recipes worth noting: deliberate imperfections.
Carrie Walsh, Pizza Hut’s chief marketing officer, says employees were trained to have ‘‘more freedom’’ when stretching out the new hand-tossed pies. The idea is to give them a more handmade look.