WHOLE WORLD Water was founded last year by a collective seeking sustainable solutions for the hospitality and tourism industry while helping raise money to help the estimated 1 billion people on the planet that lack clean drinking water. The plan is for hotels, restaurants, and spas to provide filtered still and sparkling water served in cobranded, reusable glass bottles to their guests, sell it, and contribute 10 percent of the proceeds to the WHOLE WORLD Water Fund. That money will then be invested in clean and safe water initiatives around the world, Hill Holliday said in a press release.
“There’s only one thing more satisfying than generating great business results for our clients and that’s effecting change to help solve a global problem,” Hill Holliday chief executive Karen Kaplan said in a statement. “WHOLE WORLD Water takes the best ideas from business and societal enterprises to create a win for everyone – business, consumers, the environment, and most importantly, people around the globe who suffer from a lack of clean, safe drinking water. We’re thrilled to bring our creative and strategic resources to help spread the word about their revolutionary idea.”
Other Hill Holliday clients include Dunkin’ Donuts, Major League Baseball, the John Hancock financial services company, and the Chili’s restaurant chain. The agency recently unveiled the new “Life’s Better When We’re Connected” campaign for Bank of America and debuted new ads for Cadillac.