Brand Bowl rankings
While the rest of us spend our Super Bowl Sundays yelling at the television and stuffing our faces with chicken wings, the Brand Bowl team is busy monitoring Twitter for what people are saying about the ads that come on during timeouts and at halftime.
From the sweet and heart-wrenching to the just plain strange, here are some of Brand Bowl’s top rated Super Bowl ads from years past.
From nervous twentysomethings in saunas to catapulting babies, Doritos’ “Crash the Super Bowl” ad series spared nothing to get the message across in 2012. The company, which is owned by Frito-Lay, has won first place in the Brand Bowl two out of the last three years. Next
Everyone’s favorite childhood candy pushed the envelope in this ad when the red M&M, mistaking a new female, brown M&M’s chocolate shell to mean that she’s naked, gets excited and rips off his own red “outfit,” showing his bare chocolate interior and shaking it as LMFAO’s “I’m sexy and I know it” plays in the background. Next
The name David Beckham itself is enough to garner plenty of attention, so it’s no surprise that this H&M ad came up near the top Brand Bowl’s list for 2012. The fact that he’s in his underwear probably didn’t hurt either. Next
In this Clint Eastwood-narrated ad, Chrysler took advantage of its halftime air spot to address “halftime in America,” a metaphor for the economic troubles the country is currently facing. We find a way through the tough times, and if we can’t find a way then we’ll make one,” Eastwood says in his soft, husky whisper of a voice. Next
This Detroit-centered ad, which snagged Brand Bowl’s top spot in 2011, puts viewers in the passenger seat of a Chrysler driven by none other than Motor City native and rapper Eminem. As Em takes us through the streets where he grew up, a narrator guides us through the city’s history and perseverance while a church choir hums the melody of the rapper’s song “Lose Yourself” in the background. Next
In 2011, Doritos’ Super Bowl ads featured everything from pugs running in slow-mo to dads on stripper poles to sexual harassment in the workplace, earning it Brand Bowl’s No. 2 spot overall and No. 1 for most talked about. Next
In this Star Wars-centered ad, a kid in a Darth Vader costume, desperate to conjure magic, goes through a handful of items in his house only to find he can’t seem to cast a spell on anything. He starts to give up when suddenly a final attempt causes him to conjure light from his father’s Volkswagen. Never mind that the lights turned on because his father locked the car doors. Next
In what might have been the most bizarre Super Bowl ad of 2012, a medieval court ruled by king Elton John is holding some sort of talent contest where worthy citizens can win a can of Pepsi. When Melanie Amaro arrives and sings Aretha Franklin’s “Respect,” the crowd goes wild and the king begrudgingly offers her a can of Pepsi. She looks at him authoritatively and says, “No. Pepsi for all.” His majesty is then catapulted into a pit and wakes up in a pile of rubble next to Flavor Flav. Yeah, boy. Back to the beginning
Advertisement - Continue Reading Below