
MASS. MOVERS
Shares of Sears Holdings Co. rose after the owner of Sears and Kmart stores said it was starting to promote an online movie download service under its own brand. Sears is using Sonic Solutions’ RoxioNow movie service, the same one Best Buy Inc. uses under the CinemaNow brand. Sears will sell the service under the Alphaline brand. The ability to play movies and TV shows from RoxioNow is being built into some TVs, Blu-ray players, and portable media players.
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