Kraft Group investing $10m in a Net start-up, Matchmine
Firm aims to track users' tastes, help ads be more on target
NEEDHAM - The Kraft Group, best known for its investments in projects like Gillette Stadium and the New England Patriots, is sinking $10 million into an Internet start-up that will map people's tastes, making it easier to discover content they like online. (Full article: 725 words)
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