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Game on: Exploring new content and player retention theory

Posted by Timothy Loew July 23, 2013 11:33 AM

By Alex Engel, associate producer, Disruptor Beam

This blog originally appeared here on

In one of my other lives, I am a writer. Many nights I sit down on my laptop and bang away at the keyboard, writing about video games and whatever else comes to mind. Sometimes I’ll be up late at night writing, annoying my wife with the clacking, when I’ll have a burst of inspiration and start clacking even faster, much to her dismay. I got on this topic today and, since our players like when we go into the details of how we make games (like Game of Thrones Ascent), I decided to share it with everyone.

The question I was thinking about was, how do you compare the benefits of retaining new players versus creating content for older players? Please note that the rest of the blog post is theory-crafting, and doesn’t necessarily reflect how we (or any other game company) operates.


Our Town: Giant Bomb, Ryan Davis, and the video game community

Posted by Michael Warshaw July 18, 2013 09:55 AM

By William Brierly

On July 3, Ryan Davis of the video game industry website Giant Bomb passed away. I didn't know him all that well, yet he had an incredible impact on my life. And judging by the amazing folks in the Giant Bomb community, I'm positive that I'm not the only person who had a similar experience with Ryan. The gaming world lost a great person this month. It was truly an honor to have met him, so I thought I'd share this story about my experience.

It was a Friday evening. I was just finishing up a late dinner when I started to notice an unusually large amount of traffic on the website for my game, Soda Drinker Pro.

Whenever someone downloads my game, they have the option to send me a little note. More than 250,000 folks have downloaded it so far, and I have read every single note. They’re often pretty funny, but on this particular night, they were really funny; like, really funny.

When I see a spike in traffic, it's usually because someone wrote about the game somewhere, or it's featured on a YouTube channel, or something along those lines. But this time, I couldn't see where it was coming from. Eventually, someone sent a note saying where they saw it: on Giant Bomb.


About this blog

MassDiGI 8-24 287w872.jpgThe State of Play, organized by MassDiGI, features stories by digital and video game developers and business insiders. Follow along @mass_digi.


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