Mobile marketing startup Localytics said Tuesday that it has raised $16 million in Series C financing, bringing total capital raised to $25 million.
Localytics provides an analytics and marketing platform for mobile and Web apps. Customers include ESPN, Clear Channel, and SoundCloud as well as eBay, Fox, and Microsoft.
“The app business has grown up and today our customers’ goals are squarely focused on using apps to drive engagement and long-term loyalty – the ultimate keys to monetization,” Localytics chief executive Raj Aggarwal said in a statement. “The Localytics platform has proven itself over and over, as evidenced by our steady growth. With this injection of capital we will continue to enhance the platform, expand our business internationally and deliver even more value to our customers.”