CoachUp raises $6.7 million, plans to add dance, yoga and fitness to sports offerings

CoachUp founder Jordan Fliegel called the investment round a “major milestone” for his company.
CoachUp founder Jordan Fliegel called the investment round a “major milestone” for his company.

In sports terms, CoachUp has played out its rookie deal and just signed its first big contract.

The Boston-based online network of private coaches for hire said Thursday it has closed a $6.7 million funding round, a big increase over the $2.7 million in seed money it secured last November.

Founded by Jordan Fliegel, who played professional basketball in Israel after starring at Bowdoin College, CoachUp connects athletes to coaches who can improve their skills with more personalized instruction than they receive in regular team settings. It also offers coaches a supplemental source of income.

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So far, the company has focused on team sports but plans to use some of its new funds to add other pursuits, like dance, yoga and personal fitness.

“This round was a major milestone for CoachUp, confirming our position as a leader in both the coaching industry and sports/fitness tech space,” Fliegel said. “Powered by an incredible team, this round will continue to support our core mission of helping athletes reach the next level in their training and athletic pursuits.”

It’s been a busy year and change for CoachUp, which was a $50,000 winner in the MassChallenge start-up competition last fall. Since being seeded, the company has more than doubled its user base and added high-profile advisers and directors like Kayak founder Paul English, Boston Bruins president Cam Neely, former senator Scott Brown and former Zipcar chief executive Scott Griffith.

The new funding round was led by Point Judith Capital of Boston and General Catalyst Partners of Cambridge.