TA Associates announces investment in Flashtalking

J. Morgan Seigler. Photo taken from TA Associates’ website.
J. Morgan Seigler. Photo taken from TA Associates’ website.

TA Associates, a global private equity firm with offices in Boston, announced Tuesday that it has completed an investment in Flashtalking, an advertising technology company.

Terms of the investment were not disclosed.

Headquartered in London, Flashtalking is an international provider of digital advertising products, service and support for online advertisers and media buying and creative agencies.

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J. Morgan Seigler, a principal at TA Associates, and Jonathan W. Meeks, a managing director at TA Associates, will join Flashtalking’s board of directors, the firm said in its press release.

TA’s press release cited data from IDC, the market research firm. According to IDC, 22 percent of ad spending is now allocated online; that market is valued at more than $60 billion worldwide.

Travers Smith and Goodwin Procter (which has offices in Boston) provided legal counsel to TA Associates. Corporate finance advice was provided to TA Associates by Madison Alley Global Ventures. SGH Martineau served as legal counsel to Flashtalking.

In a statement, Seigler said: “Flashtalking has done an impressive job moving from a strong legacy of rich media serving into a broad, full ad serving platform with industry leading functionality across ad building, reporting, and analytics. The company is an attractive investment for a number of reasons, including excellent financial performance and a highly-attractive, diversified customer base that includes many of today’s leading online brands and agencies.”