In case you missed it, Westfield startup American Eagle Cycles was featured on MSNBC’s “Your Business” program on Sunday, promoting its recumbent adult tricycle.
Company president Gary Webster developed the tricycle after a back injury made bicycling impossible. The trikes, which start at $2,500, have been on the market for less than a year, and American Eagle is seeking $450,000 in funding to improve its website and launch a marketing campaign. Without an ad budget, the company has sold five models.
In a TV segment called “Elevator Pitch,” Webster and vice president Lisa Lococo delivered a one-minute pitch to MSNBC business experts Colleen DeBiase and Carey Smith. American Eagle’s tricycles, they said, are perfect for people like Webster, who can’t ride a bike because of age, injury or disability.
The tricycles weigh 65 pounds and fit on some car racks. They also come fully assembled and can be adapted for people who are able to steer with only one hand or pedal with just one foot.