Objective Logistics, which develops game-dynamics software to motivate employees, raises $5.3m

Philip Beauregard. Photo taken from company website.
Philip Beauregard. Photo taken from company website.

Objective Logistics, a Boston company that has developed software that uses game dynamics to help motivate employees in the restaurant and retail industries, said Thursday that it has raised $5.3 million in Series A funding.

The round was led by Atlas Venture along side Google Ventures and Next View Ventures, Objective Logistics said in a press release.

Objective Logistics has developed a software platform it calls Muse. Muse, which the company describes as an “artificially intelligent labor tool,” uses game dynamics to “create a fun and competitive environment” for ranking salespeople or waiters on a leader board and automatically rewarding them with their choice of shifts and other prizes.

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Muse also collects data that can help a restaurant or retailer to improve customer engagement.

“The adoption of Muse by our customers, and the positive effect it is having on sales and service, is both gratifying and exciting,” Philip Beauregard, Objective Logistics cofounder and CEO, said in a statement. “I’m excited. We’ve recruited an amazing team, built a killer product in Muse, and I can’t wait to see what the future holds.”

The company said its customer base has grown to nine brands, representing more than 70 restaurants.