Twitter’s official blog highlighted the Boston Globe’s Marathon Bombing response in a recent case study that looked how the social network blends traditional journalistic techniques with on-the-ground reports. It also unveiled what the site said was the unlikely first reporter of the bombs.
“When the events occurred, many Globe staff members were actually running in the marathon or covering it, and they immediately snapped into action, live-tweeting the action around them as a way to report from on the ground,” wrote Twitter’s Simon Rogers. “The Globe newsroom had a list of its reporters already in place that they used to monitor incoming tweets through TweetDeck.”
Indeed, on Twitter, Facebook, and on Boston.com and BostonGlobe.com, the Globe’s news coverage pulled in thousands of updates from both Globe staffers as well as the general public, working to weed out rumors while helping to disseminate law enforcement and public safety announcements.
Twitter’s post also looks at how individuals not associated with traditional media helped curate and share news, profiling MIT’s Seth Mnookin.
It also looked at how the media rapidly dissected and analyzed possible social media profiles of the Tsarnaev brothers.
The most interesting new information to me, however, wasn’t the numerous graphs about increased follower counts, but who apparently tweeted the first notification about the bombs: “DeLo” of Barstool Sports:
Walter Cronkite he is not, but I was equally surprised that the tweet had just one favorite and zero retweets. News may break through Twitter, but when it does, it is often the people that break it and how they share that matters more than the medium.