Businessweek prods parents to boot Millenials off the couch and into a career


A new campaign from Bloomberg Businessweek encourages a gentle parental chiding, telling kids to pack up and move out. But is a lack of pop business news really the problem?

With pithy one-liners for parents, like “We’re not ashamed of you, but we’re getting there” and “You’re a drain on the country’s economy, sweetie pie”, the campaign obviously taps into the frustrations of many parents who hoped that, after four (or five, or six) years of college, their progeny would be more than a “house barnacle.”

But will it spur those same derided millenials to take the company up on an offer for a free year-subscription to Businessweek to get them on their feet? So far, the reaction has been decidedly mixed, with some cheering the campaign as a good way to vent as many millenials (and their supporters) remained somewhat less impressed.

Advertisement - Continue Reading Below

Blomberg Businessweek’s own Ashlee Vance seemed to approve, as did the magazine’s editor, Josh Tyrangiel:

While some seemed resigned to their fate:

Before taking it too personally, Bloomberg Businessweek does note, at the bottom of the page, that “while giving millennials grief is highly entertaining, we want to acknowledge that the woeful state of the economy is not their fault.”

“These free issues and ecards are intended to help a generation that could sure use a hand, not to blame them,” the page states. “Millennials are, however, entirely to blame for saran-wrap-tight jeans.”

What do you think? Is the campaign a fun bit of recession-era gallows humor, or is it picking on young workers who have been given few other options? Let us know: On Twitter at @HiveBoston and @Morisy, email, and on our new Facebook page,