Glenn Ordway to launch online sports-talk program

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The voice, so familiar to Boston sports fans for more than three decades, will be instantly recognizable. So too will the program’s name, thought it now includes a slightly edgy tweak befitting a new freewheeling format.

But the venue for Glenn Ordway’s pending return to the Boston sports-talk scene is an entirely new frontier for the longtime host and ringleader of WEEI’s “The Big Show.”

Ordway, a.k.a. the Big O, who was fired by WEEI parent company Entercom in February 2013, is launching his own online radio venture, which will debut March 17.

The website will be named, and it will serve as the host for Ordway’s three-hour daily online show, to be called “Big Show Unfiltered.” It will air from 3-6 p.m. weekdays and feature some familiar personalities and segments from his former afternoon drive program on WEEI, including a version of the popular “Whiner Line.” The site will have a smartphone app and be optimized for mobile usage.

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