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Why did the entrepreneur want to sell to the lawyer?
That’s not a lawyer joke; I’m actually wondering why. There’s a noticeable increase in Boston-area start-ups pitching new technologies to law firms or corporate legal departments. But those aren’t exactly the most enthusiastic buyers of technology — and that’s according to entrepreneurs pitching the new products.
“There’s a real unwillingness to experiment,” says Adam Ziegler, who left his law firm job earlier this year to start Mootus, a Boston site that wants to help attorneys tap expertise outside their firms. “The question you get all the time is, ‘Who else is using this?’ ”
Most law firms are set up as partnerships, so any money invested in new technologies comes right from the profits of senior partners.