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FTC challenges POM’s health claims

The FTC says POM’s ad claims about disease are deceptive. The FTC says POM’s ad claims about disease are deceptive. (Matt Rourke/ Associated Press)
Bloomberg News / September 28, 2010

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NEW YORK — Federal regulators filed complaints yesterday against the makers of POM Wonderful Pomegranate Juice, saying no scientific evidence supports claims that the products treat or prevent disease.

The Federal Trade Commission said POM Wonderful and parent Roll International Corp. violated federal law by making false and deceptive claims.

POM Wonderful said it disagrees with the FTC and has a right to share its research.

“It’s a shame that the government is unable to understand this fundamental distinction, and instead is wasting taxpayer resources to persecute the pomegranate,’’ the company said.