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Innovation Economy

Franchise founders hope they have a fit concept

Paul Romeo, who works at the Koko FitClub in Needham, demonstrated a trunk rotation exercise to Teresa Combs on the Koko Smartrainer last week. It is one of two Koko gyms in Massachusetts. Paul Romeo, who works at the Koko FitClub in Needham, demonstrated a trunk rotation exercise to Teresa Combs on the Koko Smartrainer last week. It is one of two Koko gyms in Massachusetts. (Matthew J. Lee/Globe Staff)
By Scott Kirsner
Globe Columnist / March 21, 2010

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Michael Wood hands me a tiny, black digital music player as I climb onto an elliptical machine at a Needham gym, ready for a morning workout. On the MP3 player is the voice of Wood himself, exhorting me to pick up the pace, dial up the level of difficulty, keep my arms moving, and breathe. (Full article: 1179 words)

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