Two seconds are all an advertiser needs

By Se Young Lee

Globe Correspondent / July 4, 2007

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Radio advertisers, frustrated by station-hopping listeners, are trying something new: the two-second commercial. More than 1,200 US radio stations run by Clear Channel Communications Inc. , including four in Boston, have been selling super-short ads the company calls "blinks" and "adlets" that are tucked between music or disc jockey's chatter. Blinks, in about two seconds, may spit out three or ... (Full article: 743 words)