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Beatle takes a back seat in Fidelity's new ads

Fidelity's new ads focus on regular people talking about their finances -- a tactic suggested by the company's research. Fidelity's new ads focus on regular people talking about their finances -- a tactic suggested by the company's research. ( )
By Ross Kerber
Globe Staff / April 19, 2007

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Fidelity Investments has launched a new ad campaign that once again features former Beatle Paul McCartney. But this time he won't be performing from center stage. (Full article: 301 words)

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