THIS STORY HAS BEEN FORMATTED FOR EASY PRINTING

Not flashy, but they get message across

'Changeable copy' signs effective, even in LED era

Paul Cuscuna changes titles at Showcase Cinemas in Revere. Most theater chains have stuck with old-fashioned signs because they're less expensive and easier to read in sunlight than electronic boards.
Paul Cuscuna changes titles at Showcase Cinemas in Revere. Most theater chains have stuck with old-fashioned signs because they're less expensive and easier to read in sunlight than electronic boards. (Globe Staff Photo / Essdras M. Suarez) Globe Staff Photo / Essdras M. Suarez
By Mark Pothier
Globe Staff / June 11, 2005

E-mail this article

Invalid E-mail address
Invalid E-mail address

Sending your article

Your article has been sent.

Text size +

Michael Serode knows his business from A to Z. Each Tuesday he rearranges the letters on a changeable sign outside Salon Serode to attract motorists zipping along Route 53. (Full article: 797 words)

This article is available in our archives:

Globe Subscribers

FREE for subscribers

Subscribers to the Boston Globe get unlimited access to our archives.

Not a subscriber?

Non-Subscribers

Purchase an electronic copy of the full article. Learn More

  • $9.95 1 month archives pass
  • $24.95 3 months archives pass
  • $74.95 1 year archives pass