With ads easier to dodge, companies eye new ways to get out the message
It's a brave new world for advertisers. With digital recorders like TiVo , video-on-demand services from cable providers, and the nation's biggest cable company, Comcast , introducing cable boxes with built-in TiVo-style recorders, people can watch whatever they want whenever they want, gleefully fast-forwarding through every commercial break. (Full Article: 836 Words)
This article is available in our archives:
Globe Subscribers
FREE for subscribers
Subscribers to the Boston Globe get unlimited access to our archives.
Not a subscriber?
Non-Subscribers
Purchase an electronic copy of the full article. Learn More
- $4.95 1 Article
- $9.95 4 Articles
- $99.95 Unlimited
