THIS STORY HAS BEEN FORMATTED FOR EASY PRINTING

With ads easier to dodge, companies eye new ways to get out the message

By Naomi Aoki
Globe Staff / August 29, 2004

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It's a brave new world for advertisers. With digital recorders like TiVo , video-on-demand services from cable providers, and the nation's biggest cable company, Comcast , introducing cable boxes with built-in TiVo-style recorders, people can watch whatever they want whenever they want, gleefully fast-forwarding through every commercial break. (Full Article: 836 Words)

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