Top ads of 2010 with local ties
Ad for: Boston Bruins
Made by: Mullen
What: A man in a suit leaves a Bruins hockey game early. As he descends an escalator at The Garden Center, a seven-foot bear waits below. The guy tries to scurry back up, but the bear grabs and tosses him through a glass panel. The commercial ends with, "Never leave early to beat traffic."
Why: "It's all about being a true follower,'' said Kathy Kiely, president of The Ad Club of Boston. "What better threat to the nonfan than this big bear stalking the Garden? It's hysterical."