Top ads of 2010 with local ties
1. 'Dock Quiz'
Ad for: McDonald's coffee
Made by: Arnold Worldwide
What: Two men stand on a dock in Weymouth and quiz each other about all things New England to establish their townie credentials before sharing Newman's Own Organics coffee.
Why: The ads served as trivia questions for viewers. They stirred debates about what it means to be a New Englander. Most of all, they illustrated how a national brand can effectively localize its marketing.