Originally introduced as a nutritional supplement by Swiss chemist Georg Wander, Wanders son, Albert, realized his fathers elixir wouldnt exactly appeal to the discriminating palates of the European public. In 1904, he created Ovomaltine by adding such ingredients as sugar, whey, and beet extract. It was exported to Britain in 1909, where it was renamed Ovaltine, and to the United States in 1915. Successful marketing campaigns like Little Orphan Annie made American children beg their parents, More Ovaltine Please!.
(The Boston Globe)