Once iconic Pan Am airline
Baba Shetty, chief strategy officer at Hill Holliday, one of Bostons biggest ad agencies, said that part of Pan Ams enduring appeal to consumers is that its a ghost brand, one that isnt tethered to an active company.
Pan Am is kind of frozen in a moment in time in our collective memory, said Shetty. There is a certain cool in being associated with these brands that once meant so much to peoples lives. You cant buy air travel on Pan Am, but you can still celebrate that brand by wearing that brand on a T-shirt or bag.