The evolution of the iPod
The new iPod Touch, Shuffle and Nano
During the press conference, Jobs saved his biggest bombshell for last : A $200 price drop on the company's new iPhone cellular telephone, from $599 to $399.
The following day, Jobs issued an open letter offering a $100 store credit to people who bought the iPhone previously.
The new Apple iPhone, left, is shown in front of the new Apple iPod Touch, right.
(Paul Sakuma/AP Photo)