The evolution of the iPod
Boston.com
The new Apple iPhone, left, is shown in front of the new Apple iPod Touch, right.
The new iPod Touch, Shuffle and Nano
During the press conference, Jobs saved his biggest bombshell for last : A $200 price drop on the company's new iPhone cellular telephone, from $599 to $399.

The following day, Jobs issued an open letter offering a $100 store credit to people who bought the iPhone previously.

The new Apple iPhone, left, is shown in front of the new Apple iPod Touch, right.
(Paul Sakuma/AP Photo)