2011's most memorable ads from Boston
'Everyday Bostonians drinking Dunkin' Donuts'
Ad for: Dunkin Donuts | Made by: Hill Holliday
What: Everyday folks hoist their iced coffees for a campaign that asked, "What are you drinkin'?" A Boston version of the ad featured local people and landmarks.
Why: "In an age of evolving micro-targeted advertising, what could be more micro that these?" asked Steve Conroy, a Boston publicist, who cheered the accuracy of the spots, right down to the Boston accents. "You had to listen two or three times to hear what one guy from Dot Ave was drinking. ... Very targeted and no phony background; hey, that's the Copley T stop!"