2011's most memorable ads from Boston
David Ortiz butters up to New Yorkers
Ad for: Major League Baseball | Made by: Hill Holliday
What: Tired of being booed by New York Yankees fans, Red Sox slugger David Ortiz hits the streets of the Big Apple and happily hugs people, from police officers and taxi drivers to construction workers, in an effort to win them over.
Why: "That spot quickly grabbed the viewer into the story, and it's a story people know about," said BU's Klapisch. "The spot became an almost small reality show to find out what would happen to the main character, David Ortiz."