Local TV ads - 2010 'People's Choice Award'
TV ad by NAIL for the Rhode Island Food Bank
Description: "People seek help from the Food Bank when they have no food to feed their families, no money and nowhere else to turn, explains Rhode Island Community Food Bank chief executive Andrew R. Schiff. "We wanted to communicate to the public what it's like to find yourself in this dire situation, here in the world's wealthiest nation. We spent three days shooting these taste tests, and it was moving to watch people go from surprise to understanding to asking what they could do to help in a matter of seconds."