Local TV ads - 2010 'People's Choice Award'
'Stronger Than Ever'
TV ad by Cronin and Company for the Jimmy Fund
Description: This spot for the charitable foundation focuses on Danny, a cancer survivor who appeared in another ad nearly 10 years ago as a child. However, Danny's parents ended up being the stars of this ad. "His mom spoke eloquently and from the heart," explains Cronin associate creative director Wayne Raicik. "His dad struggled to find the words. When he finally does, describing the Jimmy fund clinic as 'The best place in the world' for his son, he begins to break down... There were a lot of mothers and fathers working the set that day, and we all knew, we had gotten to the heart."