As Americans pinch pennies, generic store-brand products are gaining ground against their brand-name counterparts. Just how much can you save by ignoring the label? Take a look at the price gap between the generic and brand-name versions of a few common items.
These items were photographed at Wal-Mart in Weymouth and Market Basket in Portsmouth, N.H. All prices are current as of Jan. 21.
Debee Tlumacki for The Boston Globe