11 big business fails of 2011
Real quick, before you have time think about it: What color is a non-diet Coke can? If you've had soda in the past decade, you can probably answer that it's red.
Well, for a few weeks at the beginning of the holiday season Coke turned its iconic can white. Customers pushed back saying the white can looked too similar to the silver Diet Coke cans. And how angry would you be if you reached for a regular Coke and got a diet?