RadioBDC Logo
| Listen Live

11 big business fails of 2011

Missoni and Target Target underestimated how much online demand there would be for high-end designer Missoni's cheap and chic new line in September. So when customers bombarded the site, it bottlenecked and dramatically failed . 'It's totally embarrassing,' Jim Cain, a Canadian-based Web analyst, told the Globe at the time. 'It was just a badly done deployment. Normally, this doesn't happen with the really big companies. The site being down for that many hours must have cost them a lot of money. That's millions and millions of dollars.'
Reuters Photo / Shannon Stapleton

E-mail this article

Invalid E-mail address
Invalid E-mail address

Sending your article

Your article has been sent.

Boston.com staff and The Associated Press

Missoni and Target

Target underestimated how much online demand there would be for high-end designer Missoni's cheap and chic new line in September. So when customers bombarded the site, it bottlenecked and dramatically failed.

"It's totally embarrassing," Jim Cain, a Canadian-based Web analyst, told the Globe at the time. "It was just a badly done deployment. Normally, this doesn't happen with the really big companies. The site being down for that many hours must have cost them a lot of money. That's millions and millions of dollars."