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StyleWeek Interim Boston brings fashion with economic spark

Posted by Chad O'Connor  March 19, 2013 11:00 AM

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[The We are the Creative Industries series: The Creative Industries - video game companies, design, marketing and architecture firms, and talented people who write books, design houses, shoot movies, make art and record music, just to name a few examples - are an important part of Massachusetts' economy, with $1 billion statewide impact and over 100,000 workers. Click here to learn more.]

StyleWeek Northeast scheduled its inaugural StyleWeek Interim Boston event to take place at the W Hotel March 20 – 23, 2013. The goal is to create a regional fashion event that directly and positively impacts its designers, sponsors, partners, and vendors from an economic perspective.

This trade event and four-day day celebration of fashion, art, design and culture will showcase emerging talented designers and will kick off with a W Happening: Runway Ready Preview Party where the Boston area community can meet designers, shop accessories, and receive complimentary hair and make-up consultations by James Joseph Salon.

The opening event will be followed by a series of cocktail receptions and runway shows featuring three designers per evening and will end with a closing party. The Runway shows feature designers such as Nick Pini, Sarah Prost, Millie Bautista, Marcel Plante, Luke Aaron, and Project Runway alums Joseph Aaron Segal and Jonathan Joseph Peters. There will also be an Atelier open to the public with a pop up boutique featuring designers Susan Troy, Jess Abernethy, and Kara Wickman.

StyleWeek Founder Rosanna Ortiz Sinel said “We wanted to create a fashion event that was taken seriously. Fashion events are sometimes marginalized and categorized as glorified cocktail parties. It was imperative for me that StyleWeek did not fall into that misconception."

According to Sinel, StyleWeek’s demographics encompass influential people in the fashion industry, as well as business owners, political figures, media, vendors, and sponsors. There is a business case for fashion shows, and they are a way to connect designers with buyers, build designers’ brands, and bring income into the city. “The fashion industry is a multibillion dollar industry and provides an economic spark for the region. Restaurants, salons, bars, cabs, and other businesses will see a spike in activity during StyleWeek,” said Sinel.

Fashion icon Marilyn Riseman said “People pay attention to the fashion scene in Boston. We have very good fashion writers and wonderful emerging designers - and we want to keep them here.”

Daniel Gagnon Photography

In addition to Boston Fashion Week and StyleWeek, there are informal gatherings with modeling and designers. “There is lots of excitement around those. Local boutiques such as Daniela Corte also do great shows, said Riseman. Riseman herself hosts Friday Symphony Luncheon shows at the Colonnade Hotel where people can dine, catch a show, and then go to the Symphony.

StyleWeek focuses on the fashion business while producing events to unveil latest trends to buyers and media. Sinel founded StyleWeek Northeast in 2009 in Rhode Island and modeled it after metropolitan fashion weeks. “Jay Calderin is the founder of Boston Fashion Week and was a personal mentor to me starting StyleWeek Northeast, said Sinel.”

”StyleWeek prides itself on incorporating and advancing local businesses and service providers such as hotels, restaurants, nightlife venues, salons, and boutiques by working with the community to create the ‘talk of the town’ event known as StyleWeek,” said Sinel.
Sinel described StyleWeek as a big production house. “We handle everything from PR and marketing to coordinating hair, make-up, and photography. That way the designers can focus on their collections and not have to worry about the other stuff,” said Sinel.

Emmanuelle Accad, Principal/Founder of POISE events & public relations, said “I strongly believe in and support what Sinel is doing and was elated when asked to participate in StyleWeek Boston Interim.”

According to Accad, there is so much opportunity in Boston and lots of talent coming out of Boston’s fashion design schools, such as Massachusetts College of Art and Design and the Boston School of Fashion Design.

“So many great people and companies are involved with StyleWeek, including Designer Jonathan Joseph Peters, who is also StyleWeek’s Creative Director, and sponsors such as the W Hotel, and Swirl, a mobile app company designed to assist with brick and mortar shopping experiences," said Accad.

Boston City Councilor Michael Ross said “This event helps develop Boston’s cultural competency and creates strong economic opportunities as well. There are endless opportunities in the fashion area, and it is important for Boston to nurture it. Boston is a strong cultural destination and leader.”

For more information on how to get involved with StyleWeek Interim Boston, contact Rosanna Sinel at

Ellen Keiley is President of the MBA Women International Boston Chapter Board of Directors, Vice Chairs women's initiatives for United Way and City Year, and is a member of The Boston Club. Ellen appears weekly on RadioBDC’s Global Business Hub segment. She can be contacted at

[We are thankful for Global Business Hub’s support of the Creative Industries. Please note: This article does not necessarily reflect the viewpoints of the Executive Office of Housing and Economic Development or its Creative Economy Industry Director for the Commonwealth, nor is it an endorsement of any views, products, or opinions contained therein. The author is solely responsible for the content.]

This blog is not written or edited by or the Boston Globe.
The author is solely responsible for the content.

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