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Help a MassChallenge startup: Nordic Technology Group

Posted by Chad O'Connor  February 27, 2013 11:00 AM

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[Editor's Note: In case you missed Global Business Hub Contributor Ellen Keiley's segment on RadioBDC earlier this week, you can listen to it here.]

Another installment in our ongoing series to help innovative MassChallenge companies get the word out about what they offer and get connected with what they need to thrive.

How did Nordic Technology Group get started?
“Like many people, I live far away from my aging parents,” says Erik Wernevi, Founder and CEO of Nordic Technology Group. “I got the idea for our service after a serious fall in my family. As I spoke to others, I realized that our family was not alone. In fact, many people have experienced incidents where a loved one has not been helped by existing technologies.” He adds, “With our unique sensors and software, we are able to detect more urgent health problems, giving people the freedom to live longer at home.”

What does Nordic Technology Group do?
Nordic Technology Group has developed a breakthrough health-monitoring technology to ensure that seniors are safe in their homes. The health monitoring services allows caregivers to remotely monitor patient’s health to help aging people maintain independent, active lives, and assure their families they are healthy and safe at home.

The Nordic Technology Group team has been behind the technologies for Lojack and Lifeline, and have many years of software development, health IT, wireless and industrial design experience. VP Product Development Dr. Sheldon Apsell says, “Most existing technologies require the wearer to press a button in the case of an emergency. But in many situations, the user is unable, unwilling -- or unaware of the need -- to summon help. Our technology is designed for just these scenarios. It is like having someone who knows you, look out for you, at all times -- giving caregivers and family peace of mind.”

Nordic Technology Group advisor, and Founder of Acquia, Jay Batson says, “I have been involved in a lot of start-ups, and as soon as I talked to Erik, I knew he was on to a big idea. The technology is powerful, and the market for seniors who want to live at home is big and getting bigger. Nordic Technology Group is well positioned to help generations of Americans live longer and more safely at home.”

How can our readers be of help?
Pilot partners: Help us spread the word! We are currently looking for strategic partnerships with assisted living and independent living homes that would like to pilot our technology and help us evolve our product through collaboration and feedback. Email us at

Learn more: If you’d like to learn more about what we do and how we can help you, or one of your loved ones, sign up at our website,, and you will be first to find out.

This blog is not written or edited by or the Boston Globe.
The author is solely responsible for the content.

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