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Help a MassChallenge startup: Roammeo

Posted by Chad O'Connor  December 19, 2012 11:00 AM

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Another installment in our ongoing series to help innovative MassChallenge companies get the word out about what they offer and get connected with what they need to thrive.

How did Roammeo get started?
Roammeo is a web and mobile search engine made for the moments when people know that something good must be going on in their area, but they don’t know what that “something” is.

It began with Roammeo’s co-founder and CEO, Jessica Cole falling in love with her college city of New Haven. She read newsletter subscriptions, walked from bulletin board to bulletin board, and created a Field Trip Society list to discover and share everything that was going on. Meanwhile, as an urban studies major and Urban Fellow, Jessica saw the other side of the story: local event hosts were still having to rely on expensive print advertising or ineffective online marketing to let their events be found. She and her teammates knew there had to be a way to save their peers time and organizations money.

In 2011, Roammeo launched. The team, which is made up of current and former Yale students who have hosted dozens of events of their own, made it their mission to build an automated, intelligent event discovery service that would solve the gap between event hosts and local residents.

Since then, Roammeo won the Yale Venture Challenge and the Yale College Council App Competition and made the leap into Boston as a MassChallenge finalist. They now have a live site and application for iPhone and Android with hundreds of thousands of events and are working to expand to new areas in the coming months.

What does Roammeo do?
Roammeo connects people with the best events in their communities with a website and mobile application that updates based on where someone is standing and what they are interested in. Anyone can open the app or the site, create a profile with their interests, and get instant, custom recommendations of events around them. Events are tailored to students, sports fans, parents, music lovers, entrepreneurs, and dozens more. Results are map-based and adjust to where a user is standing.

For event hosts, Roammeo is a way to make an online calendar or print catalogue interactive. Roammeo can automatically pull events from an existing calendar, brand them, share them dynamically based on users’ interests and locations, and allow event hosts to manage them with our custom admin client. Roammeo has partnered with nonprofits, university departments, local businesses, and city-level bureaus.

To power all of this, Roammeo has created its own technology to aggregate, parse, categorize, geocode, and deliver events. Roammeo is now featuring events for the holiday season in Boston, New Haven, and Cambridge.

How can our readers be of help?
Roammeo would love readers to help in three ways:

  1. Event partnerships: Roammeo is currently partnering with universities, city organizations, and other event hosts to feature the best event calendars in each region. The Roammeo team is interested in connecting with event hosts to give them early access to its new technology.

  2. Feedback: Roammeo is newly-launched in the Boston and Cambridge area and constantly iterating on its product to make it as useful as possible. If there are any local gurus who have suggestions after using it, they should get in touch.

  3. Team: Roammeo is always looking for development talent, specifically with deep search expertise.

If you know of an individual or an organization that could contribute in any of those ways, please take a minute to get in touch. Stay connected with Roammeo on Facebook and Twitter. And to stay updated on the best local events, download Roammeo for iPhone and Android and sign up for weekly newsletters.

[We thank our MassChallenge series video partner Vsnap. Due to format changes, previous videos are no longer accessible. Please visit for a great video communication tool.]

This blog is not written or edited by or the Boston Globe.
The author is solely responsible for the content.

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