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Help a MassChallenge startup: LookFlix

Posted by Chad O'Connor  September 26, 2012 11:00 AM

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Another installment in our periodic series on MassChallenge startups, what they offer, and what they need. Attend the MassChallenge Awards Ceremony to celebrate startups on October 23rd

How did you come up with the idea for LookFlix?
Yang Yu (co-founder): We feel that shopping for clothes online is lacking the essences of shopping, such as trying things on, mixing and matching to create new looks, and socializing with friends. We wanted a virtual closet like in the movie “Clueless”, where discovering amazing looks is always at our fingertips.

Who is your target user?
Right now, most of the products on LookFlix are for 16 to 35 year old women but we welcome everyone to give LookFlix a try.

Yang Yu / LookFlix

LookFlix wants to be your convenient fashion tool

What does LookFlix do?
LookFlix is your virtual closet for all your favorite online stores. Like in the movie “Clueless”, it enables you to create looks in seconds by mixing and matching products from different stores to see what they look like together. You can quickly create a look and get your friends’ opinions by sharing it on Facebook or Pinterest and you can follow others to discover new looks and see what’s trending.

We currently have over 5000 new arrivals from 20 popular online stores, like JCrew, Banana Republic, and Zara. The list is growing fast, so if there’s a store you’d like to see on LookFlix, just let us know. It’s currently invite-only and accessible on any device with a browser, such as your computer or tablet.

LookFlix is offering a private beta invite to 500 of our readers. Reach out to them with questions, ideas, comments and valuable connections at

This blog is not written or edited by or the Boston Globe.
The author is solely responsible for the content.

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