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Why give awards? To shine a bright light on Boston’s Innovation Stars

Posted by Devin Cole  March 22, 2012 02:14 PM

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trophy.jpgInnovation. We’re good at it. Like, really good. Boston’s Innovation Economy is forever expanding with incredible, creative companies, and the vibrant start-up community rivals anything that Silicon Valley might boast.

But we Bostonians have a problem: we’re too modest about our achievements. Sometimes it’s okay to shout loud and proud about our accomplishments!

Boston is home to a handful of industry-specific awards programs that give innovative companies the chance to demonstrate their accomplishments – and it’s important for our community that the people who work hard all year make themselves known at these events. Besides being fun and terrific community-builders, big awards shows (like the upcoming MITX Innovation Awards)are a great way to shine a light on the people and organizations that are creating what’s next in digital innovation. Awards programs serve to inspire others to innovate even further. And that benefits our whole community.

Awards shows exist so that companies have a chance to shout louder and prouder (and in front of an audience!) but that’s certainly not the only reason. Companies that enter get seen by some of the leading thinkers and doers in our community; they get to pitch, demo, and delight those that can help accelerate their success. Awards shows give a company’s product validation from a community of people who collectively represent hundreds of years of innovation and creativity.

Many of these folks have experienced the process of new product development in very deep ways. This kind of input can be hugely helpful to young companies and new solutions. So, they get much more than just recognition; they get new connections to potential capital sources, business partners, employees, or sales opportunities that they might not have had access to otherwise.

Do you feel like a winner? Enter a Boston awards show! Now is your time to shine.

Debi Kleiman currently serves as the President of the Massachusetts Innovation & Technology Exchange, the nation's largest nonprofit trade association for digital marketing, media and internet business. Previously, she was VP of Product Marketing & Sales Operations at Communispace and spent close to 15 years as a B2C marketer for major packaged goods companies. She is a Boston World Partnerships Connector.

This blog is not written or edited by Boston.com or the Boston Globe.
The author is solely responsible for the content.

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