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Cyber Monday sales set online shopping record

By Mae Anderson
Associated Press / November 30, 2011
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Online shoppers spent record amounts on the Monday after the Thanksgiving holiday weekend, making it the biggest online shopping day in history. Online sales rose 22 percent to $1.25 billion on “Cyber Monday,’’ when retailers ramp up online promotions, according to research firm comScore Inc. That makes it the biggest online shopping day ever, the research firm said. A year ago, “Cyber Monday’’ sales topped $1 billion for the first time. IBM Benchmark, another company that tracks online sales, reported a 33 percent rise. The average order rose 2.6 percent to $193.24 this year, according to IBM Benchmark. It didn’t give total dollar sales numbers for comparison. The company said about 80 percent of retailers offered online deals.

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