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Bay Windows acquires monthly paper

By Johnny Diaz
Globe Staff / January 26, 2011

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Bay Windows, New England’s largest publication for the gay community, is expanding its view.

Publishers of the Boston-based weekly said yesterday they have acquired Golden Rainbow Times, a monthly newspaper aimed at New England gay and lesbian seniors and baby boomers. Beginning on Feb. 17, Golden Rainbow Times will become a monthly insert inside Bay Windows. Financial terms of the deal were not disclosed.

Officials at Bay Windows said that adding Golden Rainbow Times will help them reach an older gay and lesbian demographic, “a community within a community.’’ Bay Windows, which was launched in 1983, also publishes South End News and Out at Night, a weekly local entertainment guide.

Sue O’Connell, copublisher of Bay Windows, said the community of older gay and lesbian readers is growing and “they are the perfect audience for the newsprint world.’’

Bay Windows reaches 20,000 readers each week and is distributed at news bins, Shaw’s and Stop & Shop grocery stores, and restaurants.

Golden Rainbow Times was launched three years ago by Roberta Slavin, a 68-year-old Tewksbury resident who wanted to deliver news and information to local seniors, with a gay and lesbian focus.

Slavin said she was struggling to maintain the editorial and advertising duties of the publication. The paper reached about 12,000 readers in Massachusetts, Maine, and New Hampshire, through libraries, supermarkets, and coffee shops.

Slavin said she will stay on to sell ads and will work with Bay Windows staff on news features for both publications.

“The Golden Rainbow Times is a one of a kind, much needed lifeline for the senior LGBT community,’’ said Slavin. “We are thrilled and thankful that Bay Windows will take it over.’’

Johnny Diaz can be reached at jodiaz@globe.com.