THIS STORY HAS BEEN FORMATTED FOR EASY PRINTING

Buick shifts to the young

With new lines and a new marketing campaign, a brand known for decades as your grandparents’ car hits the streets

Guests seemed to like what they saw at Buick’s Regal Remix event last week. Guests seemed to like what they saw at Buick’s Regal Remix event last week. (Aram Boghosian for The Boston Globe)
By Johnny Diaz
Globe Staff / October 8, 2010

E-mail this article

Invalid E-mail address
Invalid E-mail address

Sending your article

Your article has been sent.

Text size +

John Ha and Van Nguyen stood under bright pink and blue neon lights, rocking to a deejay. With drinks in hand, they admired the sleek lines and grille of a new sports sedan parked inside a South Boston warehouse. (Full article: 1028 words)

This article is available in our archives:

Globe Subscribers

FREE for subscribers

Subscribers to the Boston Globe get unlimited access to our archives.

Not a subscriber?

Non-Subscribers

Purchase an electronic copy of the full article. Learn More

  • $9.95 1 month archives pass
  • $24.95 3 months archives pass
  • $74.95 1 year archives pass