Sitting this one out

Amid recession, many longtime advertisers pass on Super Bowl XLIV

(Reuters) This PepsiCo. Inc. commercial featuring Britney Spears appeared during a recent Super Bowl.

By Johnny Diaz

Globe Staff / January 6, 2010

Text size – +

PepsiCo Inc. is passing on the Super Bowl. So is General Motors Corp. FedEx Corp. is sitting on the sidelines, too. (Full article: 923 words)

Subscribers to the Boston Globe get unlimited access to our archives.

Not a subscriber?

Purchase an electronic copy of the full article. Learn More