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Globe announces top executive changes

By Robert Gavin
Globe Staff / December 22, 2009

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The Boston Globe’s incoming publisher yesterday in a memo to staff outlined a series of appointments, promotions, and reshuffling of responsibilities among top executives as he prepares to take charge of New England’s largest newspaper next month.

Christopher M. Mayer, who will succeed retiring publisher P. Steven Ainsley, made the following changes that will take effect Jan. 1:

■ Lisa DeSisto becomes chief advertising officer, responsible for all print and digital advertising, and the general manager of Boston.com. DeSisto is currently vice president of advertising and the interim general manager of Boston.com, where she oversees the website’s financial performance.

■ Martin Baron, editor of the Globe, will also lead print and digital product strategies that seek to develop the company’s audience through Globe’s news and features.

■ Robert Powers, vice president, marketing and communications, will temporarily oversee advertising sales development, working with DeSisto. Powers will also assume responsibility for supporting product integration efforts and coordinate marketing functions in addition to his regular responsibilities.

■ Peter Doucette, circulation director, becomes executive director of circulation sales, adding circulation customer service to his current responsibilities overseeing circulation sales.

■ Chief financial officer Christopher Pircio adds the title vice president of operations. In addition to his current duties, he will oversee production, advertising operations, circulation operations, and delivery.

■Wade Sendall, executive director of information technology, becomes vice president of information technology, responsible for technology operations across the New England Media Group which includes the Globe and the Worcester Telegram & Gazette. The New York Times Co. owns both papers.

■ Christopher Hall will become vice president of human resources and labor relations, assuming labor relations duties from senior vice president Gregory L. Thornton, who is retiring at the end of the year. Hall is currently vice president of human resources.

Robert Gavin can be reached at rgavin@globe.com.