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Advertisers hope to score big

Some stalwarts pass on big game commercials while first-timers root for glory

A Budweiser Super Bowl ad featuring a Clydesdale was filmed at Warner Bros. studios. A Budweiser Super Bowl ad featuring a Clydesdale was filmed at Warner Bros. studios. (Damian Dovarganes/Associated Press/File 2008)
By Brian Steinberg
Globe Correspondent / January 24, 2009

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When the Arizona Cardinals face off against the Pittsburgh Steelers in Super Bowl XLIII, it will be Arizona's first trip to the NFL championships. But the team won't be the only newbie to the Big Game. (Full article: 970 words)

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