Putting sleep ads to bed

With slowdown in demand, rise in generics, Sepracor scales back its push for Lunesta

By Todd Wallack

Globe Staff / October 6, 2008

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The once ubiquitous Lunesta luna moth is becoming harder to spot. Sepracor Corp., the Marlborough drug company that has flooded the airwaves for years with ads promoting its Lunesta sleep aid, has started to cut back on consumer advertising as the insomnia market slows, rivals cut back on their own marketing, and Sepracor shifts its promotional budget to products that ... (Full article: 758 words)