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Big pitch to uneasy school shoppers

Retailers ready deals amid grim indicators

Staples is unveiling television ads today that empathize with concerns over costs and promise to make school shopping more affordable. Staples is unveiling television ads today that empathize with concerns over costs and promise to make school shopping more affordable.
By Jenn Abelson
Globe Staff / July 22, 2008

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Anxious merchants are trying to get ahead of the sputtering economy by rolling out penny bargains and promoting price cuts to lure reluctant back-to-school shoppers. (Full article: 816 words)

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