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Business Intelligence

Broadsided

A new book by two researchers explains how companies' reputations can be tarnished by the cacophony of Internet commentary, and how they can fight back

By Robert Weisman
July 20, 2008

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At business powwows in the 1990s, it was common to hear that "the Internet changes everything." This was meant as a warning that companies dawdling in putting up websites and hawking their wares online were doomed to be road kill on the information superhighway. (Full article: 928 words)

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