THIS STORY HAS BEEN FORMATTED FOR EASY PRINTING
Business Intelligence

Envy

Research suggests giving preferential treatment to a few generates demand from everyone

By Robert Weisman
April 8, 2007

E-mail this article

Invalid E-mail address
Invalid E-mail address

Sending your article

Your article has been sent.

Text size +

Envy is a powerful force in the human psyche -- and a tool to be exploited in marketing. (Full article: 795 words)

This article is available in our archives:

Globe Subscribers

FREE for subscribers

Subscribers to the Boston Globe get unlimited access to our archives.

Not a subscriber?

Non-Subscribers

Purchase an electronic copy of the full article. Learn More

  • $9.95 1 month archives pass
  • $24.95 3 months archives pass
  • $74.95 1 year archives pass